“Of the five senses, smell is the one with the best memory”
– Rebecca Mcclanahan
We design to create beautiful environments for our clients, and so much of the final product and feeling associated with it can be attributed to the sensory experience of a space. Part of our process if to engage and soothe the senses in the home, otherwise known as sensory design. Over the next several weeks, we will be sharing how we design for each of the five senses and how we incorporate them into interiors, starting with smell.
Scents can be alluring or unpleasant, mysterious, familiar, over-powering, or welcoming. We have strong reactions to and relationships with different aromas that are physical and often deeply personal, and how humans relate to fragrance has a long history. Ancient cultures would use essential oils and burn incense, for cultural and ritualistic purposes. Eventually, fragrances became more commercialized and now scents can be found in almost all environments and products we use. Aromas have become a strong sales and branding tool, whether it’s the captivating fragrance at a boutique hotel or our loyalty to the fresh smell and cleaning power of Pine-sol. We all have our preferences and it’s quite common for us to keep our favorite scents around our living spaces in the forms of candles, sprays, and diffusers. Automated scent and essential oil diffusers are now becoming quite popular in people’s homes: lavender for sleep, ylang ylang for stress relief, and peppermint for energy, to name a few. These applications fall under what is commonly known as aromatherapy, which offers healing and holistic benefits, but have you heard of aromachology?
Aromachology is the study of how scent can impact us on an emotional level. Scent can trigger powerful memories and can influence mood, emotions and behavior. Studies show that parts of the brain which govern alertness and concentration can be influenced positively or negatively by scent and aromachologists blend essential oils to create “behavioral fragrances” to establish positive effects of aromas on our behaviors and emotions. Knowledge surrounding scent is still in its infancy and the future applications of these studies are quite exciting!
With this knowledge, our goal is to take your home décor beyond the traditional and add a multi-sensory experience. Stay tuned for the upcoming sensory experiences in our next monthly newsletter!